The Anatomy of Buzz: How to Create Word of Mouth Marketing

Additional The Anatomy of Buzz: How to Create Word of Mouth Marketing Information

Drawing on interviews with more than 150 marketing executives who have successfully built buzz for major brands, Rosen describes the ins-and-outs of attracting the attention of influential first-users and "bigmouth" movers-and-shakers, and discusses proven techniques for stimulating customer-to-customer selling–including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere.

Recent surveys show that 74 percent of young people rely to some extent on others when selecting a car, that 56 percent of young people rely to some extent on others when selecting a car, that 56 percent of young people rely to some extent on others when selecting a car, that 56 percent of young people rely to some extent on others when selecting a car, that 56 percent of young people rely to some extent on others when selecting a car, that 56 percent of young people rely to some extent on others when selecting a car, that 56 percent of the body and mind faster and faster."

Now available in paperback, The Anatomy of Buzz, business leaders have what they need to reignite excitement about an existing product or service or turbocharge the launch of a new product.
The first guide to creating the word-of-mouth magic that breaks through the

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